Eumetra has formed a new Italian group in the marketing and communications sector by merging with Extra , an integrated communications agency, and And Communication , a creative agency. Sharing a similar strategic vision, the three companies complement each other in terms of market specialisations and aim to become the partner of choice for institutions, benefit corporations and companies planning a sustainable future and taking on social responsibility.
The companies’ complementary activities, when integrated, complete the chain of knowledge, consulting and sustainable innovation in strategic, technological, marketing and communication services.
For clients, this means having a single point of contact that can support business decisions, from strategy definition and marketing and communication activity planning to implementation and performance verification. The group offers data-driven support for decision-making thanks to its holistic consulting capabilities, providing useful overviews to inform medium- to long-term strategies and practical, concrete guidance for tactical decision-making with a strong focus on achieving results.
“We are delighted to be promoting and launching this plan, which draws its strength from multidisciplinarity and cross-fertilisation — essential requirements in today’s rapidly changing environment. We have already tested this working method in recent months and received an enthusiastic response from the market,” comments Matteo Lucchi, President and CEO of Eumetra. ‘We have brought together three centres of excellence with the aim of helping them grow together and create a more solid, comprehensive entity capable of offering innovative marketing and consulting services that will benefit all our current and future customers.’ This entity is developing in Italy and has set itself the goal of significant internationalisation.”
The services offered will combine the individual companies’ vertical skills synergistically: starting from the knowledge system derived from Eumetra’s social and marketing research activities, paths will be defined that transform knowledge into action through integrated communication technologies and services for brands. These are areas in which Extra.it and And Communication boast expertise.
The Group’s value proposition will also extend to areas such as artificial intelligence, business intelligence, business analytics and user-generated content, opening up the possibility of contributions from start-ups based on the model already implemented by ExtraLab. This is the creative hub promoted by Extra.it that combines the effervescence of young talent with the experience of established agencies.
The new group comprises over 70 professionals with different and complementary skills who will play a key role in this collective, inclusive and forward-looking project. The group’s activities will be managed from its offices in Milan, Rome, Novara and Lugano. The aim is to support the growth of clients in all relevant markets, both nationally and globally.
“When Matteo presented the industrial project to us a year ago, we immediately recognised the strategic value of bringing together diverse companies and being able to offer an end-to-end service to the market,” comments Ferdinando Simonetti, CEO of EXTRA.it. ‘We are confident that cross-pollination between people will further boost our activities in serving current and potential clients. We will also have more energy to develop the ExtraLab project, the excellent results of which have surprised us.’
“We enthusiastically welcomed the opportunity to participate in this project, as the combination of such different yet complementary talents and skills will set us apart. I believe it is the right way to face the challenges that the market presents to us every day,’ comments Andrea Rossetti, COO of And Communication. ‘With the creation of this group, everything we think, design and implement will be enriched by a new phase of gathering and analysing the needs of our target audience, allowing us to create even more comprehensive and effective communication projects.”
Eumetra
Established in 2015 by a group of senior consultants, Eumetra extends the field of knowledge through social and marketing research carried out nationally and internationally from its offices in Italy and Switzerland, as well as through its network of carefully selected local partners in Europe and over 100 countries worldwide. Accuracy, perspective, purity and empathy are the values that Eumetra believes in and bases its research and consulting activities on. Eumetra is ISO 9001:2015 certified, has obtained Assirm Quality Certification, and is an ESOMAR Corporate Member.
Extra
EXTRA.IT is a digital media company with 25 years of experience in the digital communications market. It combines strategic thinking, creativity and technology in an agile and intelligent way. Founded by Andrea Rossetti, it specialises in UX-UI development and content production, particularly in the events industry. EXTRA.IT implements and manages the main Italian digital signage platforms for leading publishers and retailers.
And Communication
Since 2006, And Communication has designed and implemented communication projects, applying specific, multidisciplinary skills to branding, advertising and packaging design, combining strategy and creativity. The agency’s team of professionals and dedicated spaces enable it to independently create original content, centralising the creation process until the final output is released. The agency’s vision is to create lasting relationships between brands and their audiences.